Smile Makeovers: Overdoing Knowledge of Cosmetic Dentistry

by Joe Bulger DDS

In my last post I explained the 4 criteria of an ideal candidate for a Smile Makeover

Transform your smile with cosmetic dentistry Transform your smile and enjoy the adventure.
  1. Need in mouth.
  2. Knowledge in brain.
  3. Desire in heart.
  4. Money in hand.

Which do you think is the most important? Which would be the least?

Well, if anyone of those four criteria was less important, I believe it would be knowledge.

Don’t get me wrong. I need to know a LOT about the subject if I’m going to call myself a Toronto Cosmetic Dentist. If you came to see me as a patient, you won’t be doing the actual dentistry. That’s my job and that means you don’t have to know nearly as much about Cosmetic Dentistry or Smile Makeovers.

On the other hand, it doesn’t hurt to know more. Better to make darned sure you choose a dentist who knows their stuff. And what better way than to arm yourself with a decent amount of knowledge. That way you don’t get burned by some poser dentist and end up with a mouth full of shoddy work!

Here’s the funny thing. Most dentists overdo the knowledge aspect when talking to patients. They love demonstrating how smart they are. They continually overplay that knowledge card.

Given a chance, these dentists will lecture you on and on. Perhaps in the hopes that filling you with enough knowledge of Cosmetic Dentistry will somehow make you WANT that dental procedure.

It doesn’t work that way. Knowledge is not the key factor.

Information and facts don’t inspire you to act. You’re bombarded with information and sales pitches everywhere you look. The last thing you need is another lecture.

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You need more inspiration and less information.

Enjoy a Smile Makeover by Etobicoke-Toronto Dentists/ Is a Smile Makeover right for you?

You need someone who will help you cut through the clutter of information. Someone who can serve as your Trusted Advisor and guide you forward in the right direction.

Here’s the thing. If you don’t 1) the feel the pain of where you are now, 2) the fear of what may come if you don’t take action, and 3) the excitement of the possibilities, why would you bother to do anything?

Part of inspiring you to take action is making those emotional connections clear for you. There has to be emotional relevance attached to the outcome.

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Cosmetic Dentistry is Leadership

My job as a Toronto Cosmetic Dentist isn’t just to repair broken teeth, it’s to LEAD you towards health and help you explore the possibilities. As your Trusted Advisor, I help you connect the dots so you can make the right calls on health and beauty.

You’ll never stumble blindly towards health and beauty. It takes organized effort.

Leadership is about making positive changes. Isn’t that what Cosmetic Dentistry and Smile Makeovers are all about?

The key is making positive changes with your best interests at heart. Cosmetic Dentistry sometimes gets a bad name because some dentists will push Extreme Smile Makeovers for maximum profit and gain. That’s not leadership, that’s exploitation.

My advice? Find a Cosmetic Dentist deserving of your trust.

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Need a Toronto-Etobicoke Cosmetic Dentist?

Check out our office in West Toronto.

You can get more information about Cosmetic Dentistry and Smile Makeovers by downloading our Health & Beauty Report.

Signature for a Toronto Cosmetic Dentist.

Dr. Joe :)

Dr. Joe Bulger

About the Author: is a West Toronto dentist. He’s also the founder of Royal York Dental – a respected dental clinic serving Etobicoke since 1950.

{ 14 comments… read them below or add one }

1 Dental courses August 30, 2010 at 10:08 am

Cosmetic dentistry is increasingly popular in the United States, parallel to the surge in other cosmetic procedures that improve the appearance. The smile is usually the first noticeable feature on a person, and many Americans strive to achieve a perfect smile with perfect (or near perfect) teeth. Thanks to advances in cosmetic dentistry, anyone with the right amount of money can achieve such a smile in a short amount of time, no matter what the original dental condition.


2 Dr. Milica September 2, 2010 at 2:31 am

I absolutely agree! I have seen many generic,chicklet like smile makeovers…
Many time less is more- it takes a true artist to create a beautiful smile.


3 Dr. Roy October 10, 2010 at 3:37 pm

I definitely agree and you’re right Dr. Milica, it truly takes an artist to create a beautiful smile. No everyone have the talent/skill to do it.

PS: Sorry about my English, I’m French.


4 dr.myriam March 10, 2011 at 5:33 am

Very true! Dentistry after all is an Art and Science..and of course the classic way of saying..Beauty is on the eye of the beholder..


5 Dr Pauley January 18, 2012 at 9:22 am

Very nice article on the various values related to cosmetic dentistry. Each patient’s smile should be individually designed so they don’t look fake. As you point out, some may try to push the extreme makeover just for the money. We try to give the patient a nice smile and work within their budget, which means that we may do various techniques and not always just a large set of porcelain veneers. Because we have an onsite porcelain artist, we can do beautiful single anterior veneers or we may do bonding rather than veneers.

Your patient in the photo above has a beautiful smile and it looks very natural, which is the way cosmetic dentistry should be done.


6 http://www.lyrics.com/theallamericanrejects May 29, 2012 at 2:05 am

This is true “more inspiration and less information” most dentists, always try to impress their clients by telling them what they do rather than doing what they know. Do not just go with someone with informative words but also with best quality work. This is a worth reading post. Thanks ^^


7 kauai dentists October 10, 2012 at 7:10 am

Great post, I totally agree with what you have written. Love the pictures, very inspiring. They look so natural with those gleaming white teeth. :)


8 Kristal Clear October 12, 2012 at 6:25 am

The main obstacle we see involving cosmetic treatments seems to be the “Money in Hand” part. I’ve personally seen the benefits of a smile makeover from my friends dental practice. She’s been performing quite a few Invisalign treatments and it seems that many patients enjoy a sort of confidence at the end and during the course of treatment. I mention during because, since the aligners are invisible, they dont attract alot of attention. So, I think the long term benefit is worth it..


9 Ambika Choudhary Mahajan October 28, 2012 at 11:46 am

Hi Joe,
I wont deny that I came to your blog just for commenting. But you have me totally hooked! This is another wonderful write-up!
I’m sure we need to go to the right person to get the best results. :)
Added your blog to my list of Comment Luv enabled blogs in the health niche`. 😀


10 Richmond cosmetic dentist November 10, 2012 at 11:45 pm

Very well said. Cosmetic dentistry is today’s modern miracle and no doubt many are considering getting this type of dental treatment. With dentistry, you can have a beautiful, bright smile. The photo posted above is very inspiring and it looks very natural. Thank you for sharing!


11 Cosmetic dentist Sherman Oaks February 8, 2013 at 6:53 am

Points well made — those four points up top are certainly the key to being the ideal candidate for any cosmetic dentistry procedures!


12 Out of This World Dentistry June 8, 2013 at 8:55 pm

It’s amazing what modern medical technology can do these days. Cosmetic dentists can do wonders to a person’s mouth. It never ceases to amaze me.


13 Ethan Sophia September 26, 2013 at 6:49 pm

Nice article & i agree what you say in article.because smile is the key important and thus we need a family dentist who cares out of it.


14 Mary Jane Kestner January 13, 2015 at 4:38 pm

Hi my name is Mary Kestner.Im from West Virginia..I am a certified nursed assistant whose teeth are very bad.I dont smile.I read the four steps am I a canadiate for a make over.all four of them apply to me..I jyst dont have the funds to get a beautiful .I sat up a go fund me ut nobody has donated.People think bad of west virvinia people because we are hilbillys.I want to break the stigma.I over came alot in my life.I know your so far away but is there away you can helo me.Im so deserving I put people before myself..I being real hete .I dont know what else to do..please consider helping me.


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