In my last post I explained the 4 criteria of an ideal candidate for a Smile Makeover…
- Need in mouth.
- Knowledge in brain.
- Desire in heart.
- Money in hand.
Which do you think is the most important? Which would be the least?
Well, if anyone of those four criteria was less important, I believe it would be knowledge.
Don’t get me wrong. I need to know a LOT about the subject if I’m going to call myself a Toronto Cosmetic Dentist. If you came to see me as a patient, you won’t be doing the actual dentistry. That’s my job and that means you don’t have to know nearly as much about Cosmetic Dentistry or Smile Makeovers.
On the other hand, it doesn’t hurt to know more. Better to make darned sure you choose a dentist who knows their stuff. And what better way than to arm yourself with a decent amount of knowledge. That way you don’t get burned by some poser dentist and end up with a mouth full of shoddy work!
Here’s the funny thing. Most dentists overdo the knowledge aspect when talking to patients. They love demonstrating how smart they are. They continually overplay that knowledge card.
Given a chance, these dentists will lecture you on and on. Perhaps in the hopes that filling you with enough knowledge of Cosmetic Dentistry will somehow make you WANT that dental procedure.
It doesn’t work that way. Knowledge is not the key factor.
Information and facts don’t inspire you to act. You’re bombarded with information and sales pitches everywhere you look. The last thing you need is another lecture.
You need more inspiration and less information.
Is a Smile Makeover right for you?
You need someone who will help you cut through the clutter of information. Someone who can serve as your Trusted Advisor and guide you forward in the right direction.
Here’s the thing. If you don’t 1) the feel the pain of where you are now, 2) the fear of what may come if you don’t take action, and 3) the excitement of the possibilities, why would you bother to do anything?
Part of inspiring you to take action is making those emotional connections clear for you. There has to be emotional relevance attached to the outcome.
Cosmetic Dentistry is Leadership
My job as a Toronto Cosmetic Dentist isn’t just to repair broken teeth, it’s to LEAD you towards health and help you explore the possibilities. As your Trusted Advisor, I help you connect the dots so you can make the right calls on health and beauty.
You’ll never stumble blindly towards health and beauty. It takes organized effort.
Leadership is about making positive changes. Isn’t that what Cosmetic Dentistry and Smile Makeovers are all about?
The key is making positive changes with your best interests at heart. Cosmetic Dentistry sometimes gets a bad name because some dentists will push Extreme Smile Makeovers for maximum profit and gain. That’s not leadership, that’s exploitation.
My advice? Find a Cosmetic Dentist deserving of your trust.
Need a Toronto-Etobicoke Cosmetic Dentist?
Check out our office in West Toronto.
You can get more information about Cosmetic Dentistry and Smile Makeovers by downloading our Health & Beauty Report.
Dr. Joe Bulger is a Toronto cosmetic dentist and the owner-founder of Royal York Dental.




These messages are WORDS of PRAISE we've received from happy patients. We always appreciate suggestions and comments from our guests. Click the button below to see more RAVE REVIEWS.
I am very pleased with RYD. I have already mentioned your office to several friends and family after only two visits. Thanks for a great dental experience.
I was so pleased to go to a progressive and state of the art dental office (not to mention so close to home!) and so attuned with new dentistry proceedures and techniques.
I get that easy, calm feeling you get when someone is taking care of you, like when you are sitting in the chair getting a good hair cut or a shoe shine or a massage. Totally relaxed, being cared for by a pro at what they do.
When you can balance the feel of a large office and still make each patient feel like the only patient you have created something special, well done.
The staff is always friendly! My hygienist Shaili could be the most pleasant person on the planet. They're also incredible with my children, who really don't mind going to the dentist!
After many years of superb care, I'm still delighted by your passion for improvement. Olya always remembers how to make me comfortable and teaches me techniques to improve my dental health between visits.
No one likes a trip to the dentist, but because all the staff are sensitive to the patient's needs, even my children look forward to visiting! Thank you for the top-notch service you provide.
I used to be afraid of the dentist and hated to go. I even made up excuses and missed appointments. Since reading your ad "we cater to kids of all ages" over 14 years ago, I have never looked back.
Once again, Dr. Bulger, you and your team of professionals were there for me! One visit – you put me together - it’s a miracle - now I am able to smile with confidence. Wow! Thank you!
I am a returning patient, after living out of town for the past 5 years, and I look forward to receiving my dental services again from Royal York Dental. It gives me real comfort to know that I can trust the quality, service and cleanliness provided by this team.
A dental professional told me "You have to go to Royal York Dental. I've spent well over 20 hours in the chair to complete all the work for my smile. I LOVE my new smile and I can't tell you how many positive comments I've received to date.
Going to the dentist has become such a treat since I've started coming to Royal York Dental! I feel confident that from the moment I walk through the doors, I will be well taken care of.



{ 5 comments… read them below or add one }
Cosmetic dentistry is increasingly popular in the United States, parallel to the surge in other cosmetic procedures that improve the appearance. The smile is usually the first noticeable feature on a person, and many Americans strive to achieve a perfect smile with perfect (or near perfect) teeth. Thanks to advances in cosmetic dentistry, anyone with the right amount of money can achieve such a smile in a short amount of time, no matter what the original dental condition.
I absolutely agree! I have seen many generic,chicklet like smile makeovers…
Many time less is more- it takes a true artist to create a beautiful smile.
I definitely agree and you’re right Dr. Milica, it truly takes an artist to create a beautiful smile. No everyone have the talent/skill to do it.
Roy
PS: Sorry about my English, I’m French.
Dr. Roy recently posted… Trouver un dentiste à St-Jérôme
Very true! Dentistry after all is an Art and Science..and of course the classic way of saying..Beauty is on the eye of the beholder..
Very nice article on the various values related to cosmetic dentistry. Each patient’s smile should be individually designed so they don’t look fake. As you point out, some may try to push the extreme makeover just for the money. We try to give the patient a nice smile and work within their budget, which means that we may do various techniques and not always just a large set of porcelain veneers. Because we have an onsite porcelain artist, we can do beautiful single anterior veneers or we may do bonding rather than veneers.
Your patient in the photo above has a beautiful smile and it looks very natural, which is the way cosmetic dentistry should be done.
Dr Pauley recently posted… Bellevue Dentist Discusses Diet Candy
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